DPS editorial advertisement for Puah fertility
As a response to the 7th October attack on Israel, the Allen Alevy foundation pledged to sponsor 40 cycles of egg freezing - in memory of the 40 children that were killed. Each woman will be sponsored to freeze her eggs (to the value of $400 000; $10 000 for each woman), as a symbol of hope and Jewish Pride during this tough time. PUAH is a Jewish fertility organisation devoted to helping the greater Jewish community fulfil their dreams of building a healthy family. We were tasked with creating a full page print advert that says who the donor is, what he’s done as well as what PUAH is and how people can get involved in this incredible initiative.
Made with love at Mama
Copywriters
Kara Gordon
Kara Gordon
Laurence Horwitz
Designer
Storm Pandaram
Designer
Storm Pandaram
Art Director
Laurence Horwitz
Laurence Horwitz
Executive Creative Director
Laurence Horwitz
Account Executives
Michelle Ncube, Malki Connack
Prompt Engineer
Storm Pandaram
Storm Pandaram